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BASF’s three new launches at the show help consumers improve their appearance while maintaining their health and wellbeing.
By: TOM BRANNA
Editor
Research shows that confident people take care of themselves and their appearance and BASF’s three launches capitalize on that. The theme was inspired by the #TimesUp and #MeToo movements and the female empowerment wave that has emerged in the last 6 months. BASF will exhibit at Suppliers’ Day in booth #700. To learn more about Replexium – go to http://bit.ly/BASFrplx To learn more about Style Without Guilt – go to http://bit.ly/BASFswg To learn more about Soul Beauty Compass – go to http://bit.ly/BASFsbc
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